>Orientation in the food jungle

American marketing strategists claim it calls the food of the future “nutraceutical”. These will be products they add to which nutrients of all kinds against diseases. Orientation should then become much easier: From the wide range of products and services on offer, the company selects they have upgraded what in terms of laboratory technology to preserve health.

The precursors are e.g. the long known nutrient-enriched sugar-crispy-crumbs called cornflakes. They have already set new standards. We spend more than twice as much on oat flakes, which are rich in vitamins and minerals.

In the age of wellness and lifestyle culture, orientation towards health and fitness arguments is becoming important - also in the choice of food.

Healthy food does not require artificial enrichment. Taste also measures quality. However, experts observe that more and more children and young people are no longer aware of what natural foods look like and what the fresh carrot tastes like. If this orientation is lost, the root that has allowed healthy eating habits to grow from time immemorial will atrophy. They call it recognizing nutritious food with all senses.

With the loss of the old orientation standards, we are well on the way to becoming “guinea pigs” for functional art cooks in laboratory kitchens. Nor could anyone care for and preserve them.

A summary of what is important:

It merges dietary habits in the first years of life

Give your healthy appetite a chance and treat it to natural foods.

Functional food - that could be the apple or the potato. The only drawback is that they are rich in nutrients without having to be enriched.

Author: Brigitte Neumann

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